Work    About

Instagram Event

User Experience Design, Research
Figma, Sketch
In Design for User Experience course, we were given a general challenge to identity an everyday problem for millennials, for which we as a group had to solve through designing an experience. Our final product is IGEVENT: Instagram Event, a new event finding feature on Instagram.

My role of the team was User Experience Researcher and Designer. I conducted user testings, organized the findings, and contributed to implementing the changes in our user interface design.

Link to the final presentation ︎
Try live prototype ︎

Group: Debby Kim, Jaeyeon Jung, May Moon

User Personas
To sympathize better with how different users might use this feature, we created two user personas. We took it from two different perspectives: Nikkie as a host, who hosts a lot of events and giveaways for her over million followers, and Gregory as a browser, using the feature to discover events around him.

Wireframes Basic wireframe sketches showing the two key features user flows: Browse and Hosting. Annotations added for micro interactions and better understand for user testing.
Usability Testing | Findings Using interactive prototype, we conducted usability testings to find what needs to be improved. Our group made a list of questions and recorded users’ performance as they followed through the prototype. The questions covered both browsing and hosting navigations, and ranged from identifying the new icon, to testing users’ engagement with the new feature.

Link to full Usability Test Data Log ︎

Images Shown:
1/7 - 6/7: Browsing Questions
7/7: Hosting Question

©Hyejin Ahn 2020 

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